The nation’s beloved girl group, BINI, has just added another impressive brand collaboration to its growing list.
IAM Worldwide Corporation, a leader in health and supplements, announced BINI as their latest lifestyle ambassadors during their 7th Anniversary Event at the Mall of Asia Arena.
Known as the “Nation’s Girl Group,” BINI is an eight-member girl group featuring Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena. Since their debut in June 2020, these talented young Filipinas have been captivating fans nationwide with hit songs like "Salamin," "Pantropiko," and "Born to Win," showcasing their undeniable musical talent and vibrant performances.
IAM Worldwide’s co-founder and President, Allen Marvin Eder, highlighted the group's authentic connection to the brand, sharing that BINI and their families were already avid users of IAM Worldwide’s Amazing Pure Organic Barley and Choco Barley.
“Immediate effects were felt on the improvement of their health; taking barley daily gave them added energy and stamina to perform and be at their best. That’s why we are so happy to have the girls as part of the IAM Worldwide family,” he said, making them a perfect fit for the company’s ethos.
BINI expressed their enthusiasm for the partnership, with member Sheena remarking, “Salamat sa Amazing Barley at Choco Barley, nabibigyan kami ng extra energy. Bukod sa masarap at refreshing, iwas sakit pa given our hectic schedules.”
Meanwhile, Gwen emphasized, “Nag-research pa talaga ako and nakita ko eto yung best brand of organic barley. I also bought for my parents. I encourage every BLOOM to make this part of your daily regimen. Make sure you only get the original from IAM Worldwide”
The group now joins other notable personalities like Alden Richards, Marian Rivera, and Heart Evangelista, making them a standout addition to IAM Worldwide’s impressive ambassador lineup.
