The K-pop boy group SEVENTEEN is the first-ever regional happiness ambassador of the e-commerce platform Lazada!

"With their talent and lively personalities, I hope Seventeen can inspire our consumers across Southeast Asia to stay bold and passionate in experimenting new ideas, and to continue pursuing goals and dreams with the trust that challenges along the way can be overcome," Lazada group chief operating officer Raymond Yang said in a statement.

Lazada added that the 13-member boy band from Pledis Entertainment is set to headline its 11.11 Super Show scheduled on November 10.

The company also released a promotional video for its 11.11 sale, which features Seventeen in a "dynamic and fantastical realm filled with larger-than-life everyday objects and exclusive 11.11 rewards."

Shortly after the announcement, the hashtag #LazadaxSEVENTEEN became the top trending topics on Philippine Twitter.

"As the regional Happiness Ambassadors for Southeast Asia’s leading e-commerce platform Lazada, we look forward to create even more meaningful experiences with everyone," Seventeen said in a statement.

Debuted in 2015, the boy band is set to release its ninth mini-album "Attacca" on October 22.