Manila Broadcasting Company further solidifies its multi-platform approach by partnering with TikTok to curate and amplify audience unique, relatable, and engaging snackable videos online.
Leveraging on its on air and online network strength nationwide, MBC will onboard its radio personalities and institutional AM & FM station accounts, and launch campaigns with TikTok. It will enable MBC’s current pool of radio personalities to build their TikTok community and make it as one of their promotional platforms.
Through TikTok LIVE, TikTok also became instrumental in amplifying Love Radio Manila’s 46th anniversary live concert that includes performances from Spongecola, Rocksteddy, Christian Bautista, Sud and Zsara.
Manila Broadcasting Company continues to push the boundaries in providing quality contents to the community under its flagship brands DZRH, DZRH News Television, Yes The Best, Easy Rock, Aksyon Radyo and Radyo Natin, while expanding its capabilities in mounting integrated campaigns for its clientele.
By: Romar Fernando
