Movie and television actress Marian Rivera was introduced to the press on Wednesday, Mar. 2 as Shopee's latest brand ambassador.

The event coincided with the brand's 3.15 Consumer Day, its first mega sale for the year. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is giving its users more reasons to celebrate and reward themselves as they gear up for the year ahead.

During the media launch, Marian took the opportunity to remind everyone that as much as we would like to be cautious buyers, we also need to give in to our heart's desires, because you'll never know when you'll run out of the opportunity to do so.

The Kapuso actress was evidently happy being the brand's latest ambassador as she will be in good company, knowing that her husband, actor Dingdong Dantes and their daughter Zia are also part of the Shopee family.

Aside from Marian's new TVC, the 3.3 Consumer day will also start on March 3, simultaneous with the launch of its hashtag #ShopeeCelebratesYou campaign. Loyal consumers will get a chance to win big prizes by participating in various activities and contests.

According to Shopee Philippines' Director Martin Yu, “At Shopee, our users are at the heart of all that we do. This drives us to keep innovating, so that we can create new features, services, and campaigns that bring joy to their lives. As more people shop online and enjoy our year-end festivals, we are introducing 3.15 Consumer Day to bring the same excitement and fun to the first half of the year. We are thrilled for our first 3.15 Consumer Day and we hope to deliver even more joy to everyone.”

3.15 Consumer Day is the perfect time for users to discover new brands and indulge their wishlist without having to wait till the end of the year. With thousands of brands offering exclusive deals, there will be something for everyone at Shopee’s Mega Brands Sale from March 3 to 15.