By: Susan Isorena-Arcega

We all grow and change over time. And the pandemic has certainly brought about drastic changes in our lives, in the way we do things and the way we relate to others. For many of us in the broadcast industry, the call to change came much earlier, having dealt with baby boomers, Gen X, Gen Z, millennials, etc. -- all because advances in technology made it imperative to solidify our position in the market, drive new business to our brands, connect with ever-expanding audiences, and tell our story.

Despite the tragic blow to our head office, the stations of Manila Broadcasting Company began broadcasting the day after the fateful fire midnight going into October 2, 2019. We were scattered in various locations until we found a halfway home at what used to be the Design Center of the Philippines, still at the CCP Complex, where our flagship station DZRH was given spanking new facilities. Months later, Covid 19 had our FM jocks broadcasting from their respective homes.

Today, as our deejays move into the beautiful new booths back at the MBC building on Sotto street, we are proud to present the first step in our rise from the ashes: a nationwide re-branding campaign spearheaded by refreshing new logos that underscore our being an established yet open, progressive, and dynamic network. More importantly, our brands show how MBC has always valued relationships and a personalized sense of connection.

Guided by the principles of integrity, responsible stewardship, and transparent corporate governance, we will venture boldly into an era of collaboration with emerging platforms, yet maintaining the company’s commitment to serve through news, information, entertainment, and public service. The concept of "samahan” has connected us in times of calamity, and even in celebrating priceless victories. We will still be there at every pivotal moment of our nation - now more than ever.

We at Manila Broadcasting Company declare our pledge of service: “Sama Sama Tayo, Pilipino!”